Shipt Shoppers rely on the in-app Shopper Stats page and a weekly email to track their ratings and identify areas for improvement. However, the existing design was often unclear, making it one of the most frequent support topics. Shoppers described it as confusing and clunky.

I led a redesign to improve transparency, clarity, and usability—empowering shoppers with actionable insights to grow their business through excellent customer service.

Shoppers now see:

• A more comprehensive look at their Stats with new insights on previous orders and ratings
  

• Greater transparency into their Average Rating with a more specific number
  

• An enhanced Ratings scale to help them visually track their Average Rating and see if it's considered "Excellent", "Good", "Fair", or "At risk"
  

• Updates on their most recent ratings and member feedback as they are received
  

• Member feedback, including compliments and growth opportunities, right in the Shopper app. No more waiting on a weekly email.
  

But what did Shoppers have to say? They loved it!

My manager encouraged me to submit this project to The Webby Awards, which honors the 'Best of the Internet'. I was delighted when it was selected as an official nominee for Best User Experience (Apps and Software) in 2022.

Shopper Stats had a disadvantage against consumer-facing apps, as it was only accessible to Shipt Shoppers, not the general public. It competed against high-profile products like the recently redesigned Apple Music app, which ultimately won. Despite this, Shopper Stats placed third in the category—giving Apple Music strong competition.